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Google Ads Video Professional Assessment Exam Sample Questions (Q11-Q16):

NEW QUESTION # 11
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A. Because consumers use online video for information gathering before making a purchase.
B. Because online video lets consumers quickly compare similar businesses at once.
C. Because online video lets consumers browse large product and service inventories they may want to purchase form.
D. Because consumers use online video to seek out the best deals on specific products and services.

Answer: A

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

NEW QUESTION # 12
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

A. By acquiring as many clicks as possible according to the daily budget that's been set.
B. By analyzing historical feedback and making adjustments to bids based on performance signals.
C. By creating as many impressions as possible in line with the tCPM.
D. By optimizing bids to put the campaign's message in front of as many relevant people as possible.

Answer: D

Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.

NEW QUESTION # 13
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

A. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
B. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
C. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
D. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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Answer: C

Explanation:
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.

NEW QUESTION # 14
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

A. Avoiding double serving ads in the Google Search results.
B. Preventing Google ads from double counting conversions.
C. Enabling Video ad extensions within their Google Search campaign ads.
D. Receiving a reduction on their average cost-per-view.

Answer: B

Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.

NEW QUESTION # 15
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
B. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
C. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
D. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.

Answer: C

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 16
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